Affinion International, the global provider of customer loyalty and engagement products, today announced the signing of a new partnership with AmTrust Europe Limited to underwrite Affinion International’s UK insurance products.

The partnership, due to run until 2020, replaces Affinion’s previous contract with Allianz.

Benefitting from AmTrust’s product knowledge and innovative approach to business, the new partnership will allow Affinion International greater control of the administration of claims for all products, including the addition of mobile-phone insurance claims handling, to enhance further the customer experience they are able to provide.

Confirming the deal, Affinion International’s Senior Vice President Northern Europe, Giles Desforges said: "AmTrust
are the perfect partner for Affinion International. We believe we share the same business values and we are confident we will form a strong alliance within the UK’s affinity market space." He continued: "The mobile phone is the gateway to the consumers’ world so it is particularly important that the care people receive when things go wrong with their mobile is second to none."

Richard Clayton, International Sales Director of AmTrust said: "We are pleased to be partnering with Affinion International, this is an important strategic partnership that enhances our growing Global portfolio of business."