Affinion Group ("Affinion" or "the Company"), the global leader in enabling companies to connect and engage with their customers, thereby creating rewarding relationships and enhancing brand loyalty, today announced that its insurance division, Affinion Benefits Group, has signed a long term agreement making Transamerica Life Insurance Company (Transamerica) a significant new carrier partner in the marketing of the Company's insurance services.
"Partnering with Transamerica gives us the flexibility to include a highly rated carrier with a diverse product offering and an exceptional reputation into our portfolio of carrier relationships," said Robert Dudacek, President with Affinion Benefits Group. "We believe this agreement combines core competencies from two leaders in the industry to deliver innovative insurance solutions to both financial institutions and millions of consumers across the country."
"This is a partnership many months in the making," Todd Schubert, Senior Vice President for the Financial Solutions Group unit of Transamerica, said. "Our two organizations have years of experience marketing insurance, and we believe our combined expertise will be good for customers and financial institution partners."
Both organizations hold customer value and overall customer experience in the highest regard.