Aetna, a diversified health care benefits company, has named Michael Guyette as the new head of National Accounts, effective 3 January 2011.

In his new role, Guyette will lead the National Accounts organization in delivering customer focused benefit solutions designed to help large employers adapt to a rapidly changing and dynamic marketplace.

Since joining Aetna in May, Guyette has served as head of the Southeast region where he led local market efforts to control medical costs, improve quality and strengthen customer and broker relationships.

Prior to joining Aetna, Guyette held senior leadership positions at Blue Cross Blue Shield of Florida including senior vice president of the company’s diversified business unit. He also served as the chief sales officer and group vice president for their national business unit.

In addition, Guyette held various senior sales and marketing positions with Independence Blue Cross and AmeriHealth in both Philadelphia and Houston. He also worked for Prudential Healthcare and Continental Insurance in various Texas and Oklahoma markets.

Aetna senior vice president for National, Government, and Specialty Product businesses Pat Farrell said that Mike’s experience and leadership will help drive the National Accounts organization toward the goal of delivering products and services that meet the shifting needs of customers and members.