IAK Verzekeringen, a Dutch insurance subsidiary of Aegon, has implemented the Sitecore's Web and online marketing solutions to personalize online customer experiences.
The insurer said working with Sitecore partner, Colours, IAK chose Sitecore’s online marketing suite based on its simplicity to integrate all of its online marketing campaigns directly with the website.
Sitecore said the deployment of solutions will enable IAK to track and better understand its customers and website visitors and more effectively measure its online marketing campaigns.
In addition, the new website offers customized views of policy information, personal contributions, insurance claims and damage reports.
IAK Verzekeringen e-business advisor Dennis Janssen said Sitecore’s online marketing suite gives the company a greater insight into the behaviors and patterns of the online visitors.