Aditya Birla Financial Services Group (ABFSG), a part of Aditya Birla Nuvo, has entered into the Middle East by opening a new office in Dubai International Financial Centre (DIFC).

It has also launching operations of Aditya Birla Sun Life AMC, a category 4 firm licensed by Dubai Financial Services Authority (DFSA).

To lead the initiative, Vikas Gautam has been appointed as the senior executive officer & business head for Middle East and Africa.

Aditya Birla Group chief executive-financial services Ajay Srinivasan said subject to regulation, the Dubai operations will be a bridge between ABFSG and the region. The office will initially market & distribute all Birla Sun Life Asset Management products, denominated in INR & USD.

Aditya Birla Group deputy chief executive-financial services Pankaj Razdan said the entry into Dubai is a significant milestone and will help the group to expand the geographic reach and presence with the opportunity to reach out to customers in Middle East Region and Africa.

Aditya Birla Financial Services Group (ABFSG) has operations in life insurance, asset management, NBFC, private equity, broking, wealth management & distribution and general insurance advisory services.