Property and casualty insurance major ACE has establish a strategic alliance with RAC in the UK, pursuant to which they will provide travel insurance under the RAC brand.

As per the partnership deal, the new travel insurance product will be marketed through a dedicated online insurance channel and its team of European Breakdown specialists, ACE said.

The underwriter said that its new travel insurance product range caters a wide variety of covers from a competitively priced Basic level through to a comprehensive Executive level.

Having an eye on vehicle driving category, the company has also launched a personalized insurance product for customers driving to Europe on holiday with additional cover included as standard for satellite navigation systems, safety and awareness kits (visibility vest, triangle and portable breathalyzer kit), carjacking, emergency overseas vet bills and golf equipment.

ACE regional director of travel in EMEA region Chris Price said, "As organizations, we share many of the same values, including a clear focus on developing the right products to meet customer needs, providing choice to serve individual requirements, and delivering high quality service all of the time," Price said.

RAC commercial director Kerry Michael said, "We chose ACE over the competition due to their expertise in the travel arena. We are looking forward to a successful partnership and being able to offer well-constructed and competitively priced products to our members with an easy purchase process, supported by ACE."

RAC currently provides a wide range of motor-related services and products to its 7 million private and corporate members.

The ACE Group trades in 53 geographies across the world, and offers commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients.