ACE Life, the global life insurance division of ACE Group, has appointed Jeffrey Woo as its new chief agency officer, as well as a member of the executive committee, in Hong Kong.

Mr. Woo will be responsible for all aspects of agency management to bring the team to a new height. He will report toAllan Lam, Country President of ACE Life inHong Kong.

Mr Jeffrey Woo is appointed as new Chief Agency Officer of ACE Life "I’m very pleased to have Jeffrey on board as his previous experience in agency management will prove invaluable to the personalized customer care provided by ACE Life," saidAllan Lam, Country President of ACE Life in Hong Kong. "Agency is our core distribution channel which we will continue to grow and develop. I am confident that Jeffrey will lead our agency teams to the next level of professionalism and productivity as well as to deliver better services to our customers."

Mr. Woo has a wealth of insurance and management experience, with his most recent role being Deputy Regional Chief Agency Officer of an international insurer. He has a proven track record of success in agency management, especially in respect to agency growth strategies and initiatives.

Formerly, Mr. Woo was the Director of a global professional services company, specializing in advising various insurance companies on their agency growth initiatives; he had also worked at several leading global life insurers.