ACE Group subsidiary, ACE Insurance has introduced Asia Pacific’s first mobile phone Air-Time Guard to provide consumers with relevant and affordable protection.

ACE Asia Pacific Regional Head of Accident & Health Juan Luis Ortega said: "This air-time guard product is unlike the standard household or personal protection product because it effectively combines the best of personal protection with coverage for valuable possessions."

"Our focus is to develop relevant and targeted products as we respond to market trends and to provide much needed cost-effective protection," Ortega added.

The air-time guard will protect mobile phone subscribers in the event that the air-time on their mobile phone is fraudulently used or abused.

The insurance product, that provides personal protection for policy holders, can be featured with new protection to guard them in the event of injury, disability and theft of personal items such as wallets, briefcases and handbags.