Technology services and outsourcing firm Accenture has added SmartVideo technology to its life and annuity software, in a bid to help life insurance and annuity carriers to provide better services for customers.

The new enhanced Accenture Life Insurance Platform (ALIP) allows carriers to take advantage of engaging, personalized and data-driven videos at scale to provide support and retain customers throughout the customer lifecycle.

Accenture Software for Life and Annuity global managing director Shay Alon said: "As technology and industry changes continue at a blistering pace, carriers find themselves in the midst of a digital transformation that requires a focus on innovation.

"Our new SmartVideo complements Accenture’s life insurance and annuity offerings by enabling carriers to create unique digital experiences while reducing contact center and operational costs."

SmartVideo helps carriers to use customer and policy information that is already stored in their systems to quickly and cost-effectively create data-driven video.

These videos, which will be delivered in real time, provide account set up information, billing statements, and events confirmations to the customers.

Under an exclusive alliance with SundaySky, SmartVideo technology is offered as a software-as-a-service (SaaS) solution and sold as a standalone solution or pre-integrated with ALIP.

ALIP is a configurable and scalable software suite that provides life insurance and annuity carriers with solutions for product development, new business, underwriting, and policy administration.